A therapy practice that reads as calm, credible, and unmistakably Lindsay.
Orleans & Co Therapy is a Colorado-based practice by Lindsay Orleans, LCSW, now serving virtual clients across Florida too. NOUX built the brand, the site, and the ongoing marketing from a blank page — a system that feels like the room, before you walk in.
The situation
Lindsay was opening Orleans & Co Therapy with no brand, no site, and no marketing surface — just a license, a specialty, and a very clear sense of how she wanted the practice to feel. The category is crowded and largely interchangeable: stock forest photography, teal accent colors, and copy that could belong to any LCSW in any state. The task was to build something that looked like a real practice from day one, read as calm and adult rather than clinical or wellness-cute, and made a free 15-minute consult the obvious next step.
What we did
A full brand system built around a hand-drawn Orleans & Co wordmark, a deep forest palette, and quiet serif typography — then carried into a website designed to route curious visitors into a free consult, a Google Business Profile built and optimized for the practice, and an ongoing marketing engine (local SEO, directory listings, content) tuned to the specialties and geographies Lindsay actually serves.
Brand
Logo, wordmark, palette, and typographic voice built to feel steady and human — not clinical.
Website
Full site build with practice overview, specialties, intake flow, and a one-click path to book a consult.
Marketing
Local SEO for Colorado & Florida, Google Business Profile setup, directory presence, and ongoing content aligned to Lindsay's specialties.
The outcome
Numbers to be updated with intake and search performance once we hit the next reporting window.
Testimonial from Lindsay lands here.
Lindsay Orleans, LCSW · Orleans & Co Therapy · editable testimonial slot